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WOW Labels,
Bringing Brands to Life

From regional specialties to international brands—our branding projects tell stories that stick in your memory. Here you’ll find inspiring examples of our work that show how we make identities visible, tangible, and distinctive—with passion, expertise, and a wow factor.

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Villiger Söhne: Perception & Value

130 years of family tradition in the refined world of cigars: Villiger Söhne is among Europe’s leading manufacturers of cigars and cigarillos. In 2017, it was time for a new, powerful brand. With “Corrida – Anything but gentle”, the bull is unleashed. A true statement, with a band in bold colours and a carbon look. A provocateur, an enfant terrible? Unconventional, at any rate! Account manager Armin Kyre has looked after the company for many years – and for “Corrida” he played the torero with complete assurance.
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Étoile dorée: Switzerland’s gold star

A successful international collaboration between Coop in Switzerland, Bravo Design in South Africa and Vollherbst in Germany: the “Étoile dorée” range with the three wines “Heida”, “Petite Arvine” and “Humagne Rouge”, which are among the specialities of the Valais. Account manager Jörg Diringer has known the project from the very beginning. Coop has been working with Vollherbst for over ten years.
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Yesterday, today and tomorrow Alfred Schladerer

Who doesn’t know it, the square bottle with the Williams pear? Hardly anyone, because this bottle is the brand par excellence in the fruit brandy and eau-de-vie category on the German market. The sixth generation now runs Brennerei Schladerer, founded in 1844 and based in Staufen in the Markgräfler Land. The classic labels have been printed at Vollherbst “for ever”. The managing directors of both companies have been friends for three generations and share the same values: origin, family spirit, quality.
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This coffee label steams with hidden objects RÖST.ART

The café “Röst-Art” in Bochum already carries its ambition in its name. It has to be creative! Both the fine speciality coffees from its own roastery and the entire brand presence. The couple Claudia Schiweck and Richard Miklas engaged a wine-loving graphic designer from Bochum and a hip illustrator from Berlin for the label design – and found the print expert to match at the Kaiserstuhl.
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Inspiration from Cistercian monks, Alsace and Japan Weingut Bernhard Huber

Bernhard Huber, a winery in Germany’s Breisgau region, is synonymous with Pinot Noir and Chardonnay. Cistercian monks brought the first Pinot Noir vines to the Breisgau region 700 years ago, while Alsatians sold Chardonnay seedlings to Breisgau in the 1950s. Bernard’s son, Julian, followed in his late father’s footsteps but soon realised the wine labels needed refreshing. In 2017, the Münchrath agency in Freiburg was tasked with the revamp. Inspiration for the top-quality paper for the labels comes from Japan. Vollherbst client manager Armin Kyre, who took care of the smooth production and unveiling of the new labels, tells the story.
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Here we come, raise the axes! Feingeist-brennerei Fies

Irish monks once cleared the Black Forest for cultivation. The Romans were still afraid of the dark, black forest. The Black Forest distillery Feingeistbrennerei Franz Fies has clearly taken the monks as its model – and is boldly clearing out the spirits grove! Farewell to the furthest corner of grandfather’s schnapps cupboard. The new “Momentum” series claims the front spot at the bar. The design is by Offenbach agency taste. The brief from Joachim Neymeyer, managing director of the distillery, to Vollherbst was: “Give us everything the printer’s craft has to offer! The maximum in visual impact!” A feast for account managers Manfred Riehle and Armin Kyre.
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A two-headed eagle embedded in the finest cotton Winery Franz Keller

As young apprentices, Franz Anton Keller and Franz Vollherbst shared a small apartment raised many glasses in the Schwarzer Adler inn in Oberbergen. This was the start of a friendship and business relationship between the Keller and Vollherbst families that spans three generations. Over the decades, the Keller family of Baden became a successful family of wine merchants and winemakers. When young Friedrich Keller joined the family business in 2015 as a winemaker, the Medienagenten agency developed the overall strategy for the winery, redesigned the labels and incorporated the old emblem of the Restaurant – a double-headed eagle – into the design and embossed it on the finest cotton paper.
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Monkey magic Black Forest Distillers

A wild mix of English nostalgia, Indian aromas and Black Forest craftsmanship. The work behind it – precise to the millimetre. Black Forest Distillers’ “Monkey 47” has made it into the best bars within ten years. Through storytelling and quality! The design comes from the agency Discodoener in Stuttgart, the labels from Vollherbst. Sales Manager Daniel Huber is responsible for the many details in print. Ever taken a closer look?
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Music to the taste and ears Sektkellerei Geldermann

Sparkling wine is said to dance like pearls on the tongue. At Sektkellerei Geldermann, cellarmaster Marc Gauchey creates exceptional sparkling wines from various grape varieties. He tastes – and composes, much like a band writing a song. For L’Édition Musique N°2 – Composition de Swing, Belgian swing-hop band Boogie Belgique used their senses to translate the pleasure on the tongue into music for the ear. Design agency Yummy Stories and Vollherbst in turn translated these pleasures into visuals and haptics, combining all our senses in one sparkling wine experience. Vollherbst managing owner Matthias Vollherbst tells the story.
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Bright like a diamond Delaire Graff

Diamonds and wine: Briton Laurence Graff, chairman of Graff Diamonds International, is one of the world’s most famous jewellers and a wine estate owner in South Africa, at the “Delaire Graff Wine Estate”. For the labels of his wines, he expects perfection, minimalism and elegance in one. His branded wines rank among the absolute luxury of South Africa, just like his diamonds. Vollherbst has been printing their labels for ten years. A highly demanding client, whom Vollherbst can always delight with its long experience and innovative expertise.