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Investment in perception & the future

Matthias Vollherbst Innovation Investing in the future. Technologies. Customer closeness. 27 March 2026 Innovation Investing in the future. Technologies. Customer closeness. 27 March 2026 Matthias Vollherbst For more than 100 years we have been developing label printing at the Kaiserstuhl – technically precise, partnership-minded, open to change. In recent years we have comprehensively modernised our production base – with the aim of meeting our customers’ growing demands for quality, speed, commercial viability and individualisation even more specifically. To that end, we have invested...

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craftLABEL: Materiality & Origin

Matthias Vollherbst Technology craftLABEL Origin in the Label 09. September 2025 Technology craftLABEL Origin in the Label 09. September 2025 Matthias Vollherbst A development of our own: craftLABEL! We work natural materials, metal particles or aromas into the label. For example loess soil and slate from the vineyard, or grass from a championship match at the stadium, or sand or hemp. There are no limits to the imagination. This is how origin stories are told today: visible, tangible and experiential! And above all unique and authentic in a fiercely contested...

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Differentiation & Brand Value: Relevance Over Mass

Technology Differentiation & Brand Value: Relevance Over Mass 15. August 2024 Matthias Vollherbst Matthias Vollherbst Technology Differentiation & Brand Value: Relevance Over Mass 15. August 2024 Social trends determine consumption and with it wine packaging and the wine trade. Customers do not buy just any product; they buy the product with which they identify. Differentiation is called for! That can only succeed through holistic marketing strategies and innovative packaging solutions. Hawesko, for example, relies on thermal technology, and the South African wine and gin brand...

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