Theresa Morand is Head of Marketing at Vollherbst – a role in which she can give her creative ideas free rein. In this interview she reveals how a wild idea led to a magical #wowlabel result.
We’re putting stones and hemp into the machine now! No? Yes! The printers thought we had gone mad. That is how the craftLABEL came about. There is room for ideas here.
Theresa Morand
Head of Marketing at Vollherbst
It is about the authentic, the profound, the unmistakable. The customer wants to feel and experience. Journalist and writer Kurt Tucholsky once remarked with regret: “A pity one cannot stroke a wine.” He did not yet know Vollherbst’s craftLABEL.
Discover Theresa Morand’s interview from our Brand Book.
