A STORY BY Michael Vetter
EcoLeaf
Sustainable printing technology
A STORY BY
Michael Vetter
Published
15. Aug 2024
CATEGORY
Sustainability
Reading time
3 Minutes
Sustainable - protecting the environment
Sustainable: Protecting the environment
Print finishing with hot or cold foiling is now the most common method for metallic finishes. It has been proven to increase sales as the light reflections it creates make your product stand out on the shelf. Conventional hot or cold foils come in large plastic rolls, and pressure and heat are used to transfer metallic shapes onto the material. Once the metallic shapes have been cut out the remaining foil is discarded, resulting in significant wastage. With ecoLeaf technology, the metallic pigments are transferred directly onto the label, so there’s no wastage as everything is used. The new technology also cuts out the need for making elaborate embossing dies.
At ecoLeaf's stand at drupa, a 2.50-m-high mountain of hot or cold foiling was piled up. Next to it, was a small jar of metal pigments. That's how few pigments ecoLeaf needed for the same job. I was impressed!
Michael Vetter
Head of Strategic Projects
EcoLEAF
Saves material, waste, costs and time for the print and labelling company
Revolutionary: A new technology from Israel
The technology on which ecoLeaf is based was invented by Israeli entrepreneur Benny Landa who’s regarded as the Steve Jobs of the printing industry. In 2016, he presented his technology at drupa, the leading trade show for the printing industry that’s held in Düsseldorf every four years. Vollherbst operations manager Michael Vetter was also at drupa and immediately recognised the value of ecoLeaf, which was being displayed under a different name at the time. He and Vollherbst CEO Matthias Vollherbst closely followed the new technology’s development. Initially it didn’t meet their demands. “But if everything goes as expected, ecoLeaf will save on material, waste, costs and time for the print and labelling company” Matthias says. “We now want to try it out.”
We decided to test ecoLeaf last year, making us the first print and labelling company in the world to use it in the wine and spirits segment. We don't see this technology displacing traditional methods, but rather as a future-oriented addition.
Michael Vetter
Head of Strategic Projects
Diverse: More colours to choose from
ecoLeaf offers new possibilities in metallic colours. Gold and silver tones are particularly popular in the wine and spirits, and luxury food industries, especially for lettering, coats of arms or embellishments. Not all gold is the same. As with jewellery, there are warm and cool tones. Thanks to ecoLeaf we can now offer our clients a wide variety of gold tones, and other unusual colours without restrictions such as minimum quantities. “With ecoLeaf, we’re deliberately positioning ourselves in the premium segment and we’re excited to see what new horizons we can conquer,” Matthias says. “ecoLeaf is still in the test phase at Vollherbst. The first client projects are scheduled to start this year.”
Would you like a label made using the latest ecoLeaf technology?
For more info go to actega.com/de/de/brands_ecoLeaf
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Vetter
Stefan Vollherbst
Reading time 3 Minutes
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